Many homes are coming off the market unsold for a various of reasons and this can become very frustrating for the Seller. When a property is listed for sale and doesn't sell during the listing contract, it is known as an expired listing.
Here are the top 3 reasons why homes don’t sell due to poor staging and photography and also a solution to get your home sold!
A seller only has one chance to make a first impression to buyers that have many choices to select from
Not spending the time to get the home properly prepared and staged before photos and videos can be a devastating move. Almost all real estate agents are so worried about the average days their listing is on the market before it has an offer accepted, they speed up the process to get the home online. The majority of the time the home isn't ready to be shown or photo-ready.
Solution – Don’t be in such a rush to get the home on the market. If more time is spent upfront getting the home staged, personal photos removed, and decluttered, a great first impression will be made. And, many times the home will be on the market much less time than if it wasn’t done.
Not using video and professional photography
The average agent is incredibly cheap when it comes to spending money on marketing. Many will take the photos themselves on their iPhones, Androids, or their DSLR cameras. If they happen to do a video, they will usually do it on their own and do it as a slideshow with still photos. A seller only has one chance to make a great first impression. Doing photos and videos without a true professional will make a negative first impression.
Solution – If there is one thing we know for sure, it's that Buyers want to see rich media and lots of it! We've partnered with the right professionals to make sure our listings have every advantage we can provide over the competition.
Photo Order and Placement
According to a 2015 Microsoft study, the average attention span for a person is eight seconds (one second less than a goldfish). Each year it gets shorter and shorter. The way most real estate apps and websites are set up is to show only the first photo of a home. To get to the next one, you need to click on the next one and so on.
The problem is that almost all Realtors and For Sale By Owner (FSBO) sellers put the front of the home as the first photo. Nearly all homes best photos aren’t the front of the house. The problem is that with an eight-second attention span, most potential buyers may never have the patience to get to the best photo or features of the home and will click to the next property.
Solution – Put at least the first five best pictures of the home as the first five photos. Most people that have clicked thru the property's top five photos will continue to click away to see the others.